Client: Kyndryl (former IBM)

Role: Senior Designer and Art Director

Objective: Create a branding campaign for a new internally and externally facing award show The Heart of Kyndryl.

Solution: I came up with two different solutions:
one that celebrates the locations where the Awards could be hosted (ended up being the favorite), drawing culturally from the local colors, textures, patterns and motifs.

The other solution focused on celebrating the culture, technical expertise and professional prowess of Kyndryl employees. It honors the Kyndryl brand graphically: it’s simple, utilizes the Kyndryl Warm Red, with strong linear accents.

Client: Gensler

Role: Art direction and design

At Gensler, I was actively inolved in the art and design scene and co-led and Art Show Comimittee. For every quarterly exhibit, I created an accompanying poster announcing the event and introducing the artist.

This was a very fun project to work on, as one of the few requirements was to draw inspiration from the artist’s work, which proved to be an endless source of creativity.

Each poster leverages and highlights the artist’s work, but is not a literal representation of the work—each artist got a special twist.

Client: Kyndryl (former IBM)

Role: Senior Designer and Art Director

Kyndryl as a company is committed to embedding diversity into every aspect of its business and workforce. This campaign is a reminder of its one of its cores values of empathy and allyship to disadvantaged groups.

According to Kyndryl, supporting diversity, inclusion and equity contributes to creating and environment where everyone can succeed.

The campaign is both internally and externally facing, and comprises of web and mobile presence, social media, animation, print and physical merchandise.

Client: Rubrik

Role: Visual and brand designer

A two pronged approach to the company’s design system needs was implemented in this project. As the scope of the digital product grows, so do the needs for regular brand updates and tightening of the brand guidelines. The first objective was to update the current design system and visual expression of the existing product.

The second objective was to develop a future design system and explore new, effective yet visually delightful ways of displaying extremely complex information., and concurrently developing a new design approach to be used in the near future, for a complete product overhaul.

The current design overhaul included everything from an updated color palette, use of typography, new 150+ icon set, new buttons and an entire family of components.

Client: Kyndryl (former IBM)

Role: Lead designer and art director

Objective: Communicate Kyndryl’s ESG strategy and accomplishments, leveraging scale and color to communicate some complex data sets that audiences might otherwise avoid reading.

It was equally important to share our Corporate Citizenship Report with our stakeholders and employees, and provide an assurance that Kyndryl is fully dedicated to sustainability goals.

The direction is a proof of concept, and while the leadership selected another direction in the end, the concept highlights how to successfully communicate complex data sets.

The concept consisted of print, mobile and web as well as animations for social media.

Client: Gensler

Role: Art direction, design: Digital, print, video, social media, environmental design

As a large, 5,000+ company, Gensler has successfully positioned itself as an industry thought leader.

Design Forecast is a representation of that intellectual output—both online and in print.

The campaign is a massive multi month effort during which print, web, mobile and social features are all released.

As a designer, I was involved in all segments of this campaign, though this was a true team effort.

The campaign was also a great opportunity to collaborate across disciplines (writers, web developers, marketers, executives, etc.)

Client: Edelman Financial Engines

Role: Senior Art Director, Senior Designer

Objective: Brand Redesign / Refresh

I was approached with the task of redesigning the Edelman Financial Engines brand while in the role of a Senior Art Director. Obviously, for a mid-sized financial institution, this was a large effort. Together with the Creative Director and a Junior Designer as well as the marketing team, we approached this task from several angles:

-We conducted interviews with our clients
-We created multiple client personas that we wanted to target
-We developed an analysis involving the client personas
-We developed a Tone & Voice Brand packet
-We we developed a Visual Look & Feel packet

The rebrand consisted of:

-Figma design system
-Website redesign
-Mobile redesign
-Iconography redesign
-New typography
-New graphic language

As a senior creative, I play a critical role in shaping and executing creative strategies that align with the company’s mission of driving innovation in healthcare. I work closely with cross-functional teams to develop compelling brand narratives, visual identities, and multi-channel campaigns that engage both healthcare professionals and patients. By ensuring a cohesive and impactful design approach across digital, print, and environmental platforms, I help elevate the brand’s online and physical presence while maintaining clarity and accessibility in complex medical communications.

Whether overseeing high-level campaign concepts, refining brand guidelines, or collaborating with agency partners, my goal is to always to blend design, messaging, and user experience in ways that foster trust and engagement. This partnership allows me to apply my expertise in brand strategy and art direction at a company that is making a meaningful impact in the healthcare space.

For the Winter Concert Campaign, I led the creative direction and visual design for a seasonal, multi-channel marketing campaign celebrating the Piedmont East Bay Children's Choir's flagship performance. I developed a cohesive visual identity that spanned print, digital, social media, email, and environmental graphics, creating an engaging and recognizable campaign that reflected the warmth, artistry, and excellence of the choir while driving ticket sales and audience attendance.

For the Recruitment Campaign, I conceived and art directed a comprehensive enrollment campaign designed to inspire prospective singers and their families to join the choir. I developed the creative strategy, messaging hierarchy, and visual system across web, social media, print collateral, digital advertising, and event materials, helping communicate the organization's mission and build awareness while supporting membership growth across multiple age groups.

As the designer and art director, I approached the WPP and Kyndryl event design by first immersing myself and conducting interviews with partners and stakeholders. The themes of digital transformation, creativity, and collaboration resonated with the client, which I carefully wove into the visual narrative.

I focused on balancing clarity with impact: creating a design system that felt both elevated and accessible, aligning with Kyndryl’s forward-looking technology ethos and WPP’s creative energy. Every detail, from spatial flow and staging to branded visuals and tactile touchpoints was crafted to guide participants seamlessly through the experience while reinforcing the sense of innovation, agility, and “one team” spirit that the event represented.

Client: Gensler + others

Role: Art direction and design

For a variety of TED-like talks, panels, exhibits and other events, I created event and venue appropriate posters and email communications.

Each event and client were in themselves inspiration for the event.

This ficticious project challenged me to transform the DNA helix into a clear and compelling visual system. My goal was to balance accuracy with imagination, creating imagery that conveys both the complexity of genomic sequencing and the promise it holds for patients. Using light, color gradients, and form, I designed visual metaphors that feel precise enough for a biotech context yet vibrant and approachable enough for broader storytelling.

From a design perspective, the work demonstrates how brand, science, and narrative can come together. The DNA visuals were built to function across multiple touchpoints. From high-resolution hero imagery to abstract textures for backgrounds and marketing collateral. By leveraging a palette of luminous blues, violets, and pinks, I created consistency while leaving room for dynamic variation. The result is a visual identity that bridges science and humanity, making the unseen beauty of genetics tangible, memorable, and meaningful.

Client: Edelman Financial Engines

Role: Senior Art Director

Awards: FCS Gold: Visual Identity System; Webby : Best New Podcast Honoree

Objective: To create an identity system for a brand new financial podcast show, hosted by award-winning journalists and authors Soledad O’Brien and Jean Chatzky.

The assignment was shopped around to creative agencies as well, but in the end the solution I developed won the hearts of the executive stakeholders.

I created the identity, identity guidelines, designed and collaborated with the marketing team on making the website a reality. I also art directed the mobile site, oversaw the social media toolkit, and sonic ID animations. I flew to New York to art direct the photo shoot with Soledad O’Brien and Jean Chatzky, as well as several of the financial planners who feature as guests on the podcast.

It was a huge (and fun) effort and a wonderful collaboration with many people who touched the project in one way or another.

As a top independent wealth advisory firm, Edelman Financial Engines sought to stand out in a crowded industry. We embraced a more human-centered approach, showing clients we truly understand them and their ambitions. The journey began with a creative manifesto that set the stage for the brand’s evolution.

A façade that is part art, part brand extension. The striped pattern gives a nod to the scientific method of spectral chemistry, in the company’s brand colors. The lines represent wavelengths of electromagnetic radiation.

The architecture itself becomes a metaphor for the company’s mission: each band of color not only reinforces brand identity but also evokes the precise measurements and analytical clarity of spectroscopy.

By embedding the language of spectral chemistry into the facade, the building visually communicates a deep connection between science, innovation, and the physical environment it inhabits.

Design Your City is a multi-channel campaign created to inspire, educate, and empower civic-minded residents to take an active role in shaping the places where they live. The initiative combines accessible resources, engaging storytelling, and participatory tools to demystify how cities are planned, governed, and transformed.

By highlighting real examples of urban challenges and solutions, the campaign invites people from all backgrounds—not just policy experts or architects—to contribute their voices and ideas to the civic design process.

Through workshops, digital platforms, social media, and public activations, Design Your City encourages residents to see themselves as co-creators of their urban environment. The campaign fosters a culture of collaboration between citizens, local governments, and design professionals, turning passive observers into engaged stakeholders. Its ultimate goal is to build more inclusive, resilient, and livable cities by ensuring that communities are not only heard, but actively involved in shaping the policies, spaces, and systems that define their daily lives.

Client: Journi

Role: Art direction and design

The client approached me with an idea for a mobile application + website that curates experiences, rather than locations or places to stay.

The tagline “what will you experience today” became essential to the premise of the concept, as it encourages the user to find the experience that fits their soul.

Branding and identity package for a client whose mission was to create a social site and mobile application to curate adventurous experiences.

Client: Gensler

Role: Designer

The world is changing fast, and so must brands. Gensler brand had been intact for nearly a decade, which in lifetime of a brand is a long time. With the help of a seasoned marketing and editorial teams, this brand refresh effort was launched in 2018. A brand system website was one of the deliverables, as was a brand new icon and vector graphic library, a new color palette, typography, photography, tone of voice and layout guidelines.

Client: Kyndryl (former IBM)

Role: Senior Designer and Art Director

Objective: How do you wish an entire world of clients, business partners and employees Happy Hoiidays when you’re a global corporation of 90,000 people spread all over the world?

You focus on the brand principles. By honoring the basic elements of the brand (lines), I created a suite of holiday cards that are secular, tech-centric, yet heartwarming and universally appealing.

Client: Edelman Financial Engines

Role: Senior art director

Objective: Create an engaging online and print experience for clients of Edelman Financial Engines. Attract new clients and retain old ones.

Client: Gensler

Role: Digital + print (and social) design

As a large, 5,000+ company, Gensler has successfully positioned itself as an industry thought leader.

Dialogue is one of the representations of that intellectual output—online, in print and in social media.

The marketing campaign is a large multi month effort during which print, web, mobile and social features are all released.

As a designer, I was involved in all segments of this campaign, though this was a true team effort.

It was also a great opportunity to collaborate across disciplines (writers, web developers, marketers, executives, etc.)

Client: Gensler Oakland

Role: Designer

A GDEA Winner, this local branded workplace gives a nod and honors Oakland’s architectural past, present and future, and acts as a catalyst for the local maker community.

The space was inspired by the local maker community, as well as the rich architectural heritage of Oakland and wider East Bay area.

The design has been featured in Office Snapshots, Inc.com, Bizjournals.com and other print and online publications.

I am currently exploring the world of 3D design, and learning to master the Adobe Dimension platform in my spare time. The possibilities are limitless, and I am just getting going!

Step into the dome. Witness the future.

From the soaring arcs of Grav-Gymnastika to the zero-g combat artistry of Orb Combat, the Martian Olympics is a celebration of motion, mastery, and machine-born grace. Join us beneath the crystalline domes of Olympus Mons and beyond as our elite robotic athletes redefine sport under the red sky. Reserve your observation pod now and be part of history—where athletics meets atmosphere.

#MartianOlympics2125 #BeyondGravity #RedPlanetGames #NeonGrace #OlympusMonsArena

I leverage AI strategically as a creative—using it to accelerate ideation, generate fresh concepts, and streamline workflows without compromising craft or originality. From writing precise prompts that produce high-quality outputs to integrating AI tools into branding, storytelling, and visual design processes, I use technology to create smarter, more efficient ways of working. It allows me to focus more energy on high-level creative thinking while delivering impactful, future-forward solutions at scale.

I came up with a series of prompts by imagining what an Olympic event might look like on Mars if it were not just adapted for the planet’s unique environment—but designed natively by Martians themselves. I wanted to fuse elements of science fiction, biology, and high-stakes sport, so I drew inspiration from the physics of low gravity, the grandeur of Martian landscapes like Valles Marineris, and the idea of sport as both ritual and spectacle.

A fictitious rebranding effort, inspired by travels to Japan, where 7/11 sells good quality, fresh food. Why not here?

The brief was to create a landing page to direct and encourage Catalant’s clients and users to download an eBook published by Catalant about building a flexible workforce.

The project was a unique opportunity to explore and reexamine Catalant’s brand, and propose new ways of looking at it, and expanding upon it.

Client: Donau Design Studio

Role: Creative Director, Designer and Copywriter

I am the author of a children’s book that is scheduled to be published next year (2025). The book is intended for the European market.

It’s educational at its core, and intended to promote engaging conversations between parents and children on topics of the world around them, from history to geography to civics.

Client: Habitot Museum

Role: Art direction and design

The client is a cherished local (Berkeley, CA) children’s museum who requested a set of posters for their temporary space.

The posters became popular, and they ended up adopting them in their permanent space as well.

The concept revolves around play, what play means to children, and how it supports their growth.

A part of my creative concept was transforming the words and expressions “healthy”, “make friends”, “joy”, etc. into visual expressions of play.

A mock Monocle publication designed in honor of a senior editor’s 70th birthday.

Client: Various

Role: Art direction, design

A collection of logos for a variety of clients I have had the pleasure to collaborate with.

A set of branded internal and external email communications.

Client: Placepost

Role: Art direction, design

The client’s vision was to create a mobile application that would use geo tagging as a way to “place post-it notes” in a variety of locations and at different times for other users to pick up as reminders, notes and other forms of communications.

The physical form and shape of a post-it note served as inspiration for the logo and graphic components of the visual system.

Client: Kyndryl

Role: Senior Designer and Art Director

Objective: Create an extensive suite of investment and financial icons for the Kyndryl Investment Group.

Client: Satori Stage

Role: Art direction, design

This co-working, gaming and performance space approached me with a request for branding and identity services.

I produced several art directions, but we ultimately settled on “plug and play”, as a nod to the business’ dual functionality of being a co-working and gaming space.

The company has utilized the deliverables both on site and online.

Client: SPUR

Role: Art direction, design

The client wished to develop an animated video explaining and promoting the need for a second transbay tunnel.

My role was to create all the graphic assets for the production of the video, and some of the animations. I also wrote the script and edited sound and music.

A fictitious film festival celebrating the work an life of Jean Pierre Jeunet.

With a lofty goal of connecting the 5,000+ people, this digital newsletter became a popular thing to read first thing in the morning. Design + copywriting.

Client: AXIS Dance Company

Role: Art direction, design

A series of posters, email communications and environmental design for a local, Oakland based non-profit dance company employing dancers with disabilities. The diagonal line work was inspired by the name and beautiful , dynamic art of the talented dance group.

A handmade book inspired by travels to Japan.

A branded workplace for a confidential client in San Francisco.

The client wished to evolve their brand in their new Oakland workplace. The environmental graphics leverage the organization’s history, mission and proudest achievements.

Client: Self

Role: Art direction and design

An experimental poster inspired by the song Postcards from Italy, by the artist Beirut.

Lucini Olive Oil packaging rebrand. The work was inspired by Italian farmers, agriculture and beautiful, fertile landscape.

Client: Chewing the Cud

Role: Designer

A set of seasonal letterpressed stationery pieces for a San Francisco based Chewing the Cud studio.

A book inspired by my travels. Each place I visited evoked specific emotions.

Client: Master’s Program

Role: Designer

Setting type in motion, inspired by the lyrics of Postcards from Italy by Beirut.